My Favorite Dye-Free Food Coloring Brands

If you’re like me and love making colorful cupcakes, pancakes, and craft projects — but don’t love the artificial dyes that come with most products — then this one’s for you! After testing a bunch of brands, these are the dye-free food colorings I keep stocked in my kitchen for baking, decorating, and kid-friendly kitchen fun.

1. ColorKitchen Plant-Based Food Coloring Pack

Bright, blendable, and made from turmeric, beet, and spirulina. It comes in powder form and works great in frosting and batter.

Shop ColorKitchen on Amazon (affiliate link)

2. Watkins Assorted Natural Food Coloring

Liquid-based and easy to use, this brand works well for frosting, drinks, and even yogurt. A great starter set!

Buy Watkins Colors (affiliate link)

3. Supernatural Rainbow Plant-Based Food Colors

These are easy to use and beautifully packaged. Great for frosting and decorating, and their colors are vibrant with no weird aftertaste.

Try Supernatural Colors (affiliate link)

4. India Tree Natural Food Color Drops

Made with vegetable and plant extracts, these color drops are easy to measure and mix. Ideal for light tinting.

Find India Tree Food Coloring (affiliate link)

5. TruColor Natural Food Coloring

Known for bold natural colors using fruit and vegetable pigments. These work especially well for baking or dye-free frosting recipes.

Shop TruColor Natural Dyes (affiliate link)

6. 365 by Whole Foods Market Food Coloring

A clean-label, affordable option that’s easy to find on Amazon and a great choice for basic projects.

Buy 365 Food Coloring (affiliate link)

Why I Love These
They’re all made from real plants, free from Red 40, Yellow 5, and all those other numbers we avoid. These are safe for little hands, easy to use in everyday baking, and give me peace of mind — especially during birthdays or holidays.

Please note: All information in this post is accurate to the best of my knowledge at the time it was published. However, companies may change their ingredients, packaging, or manufacturing practices at any time. Always read labels carefully and check with the manufacturer if you have any questions or concerns — especially when shopping for children with allergies or sensitivities.

This post may contain affiliate links. If you click and buy, I might earn a small commission at no cost to you — and it helps keep Sprinkle & Spark lunchbox-approved!

*My Favorite Picks*